Know your audience - Understand their emotions - Take action that inspires change. It's more than a slogan, it's how we see the world.

 

Clarafy Research specializes in public opinion research & insights for communicators, corporate strategists, public affairs professionals, and organizations looking to better understand their audience and issue. 

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With expertise in qualitative and quantitative methodologies, research specializes include: reputation insights, public affairs, politics, customer insights, and focus group & in-depth interview moderation. 

 

I'm Adam Slater, the founder of Clarafy Research. I began my career working on political campaigns and as a Congressional staffer before leading reputation and public affairs insights campaigns for global brands at top communications agencies and polling firms. 

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A lifelong learner, I pursued an MBA from Johns Hopkins University in my 30s, and earned a degree from the Maxwell School of Citizenship and Public Affairs at Syracuse University. (Go Orange!) Both experiences provided me the opportunity to deeply understand the intersection of politics and business, which I continue to study today. 

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Originally from New Jersey, I spent over a decade in Washington DC, and currently reside in Illinois's Chicagoland area.